As an advertising agency, primary objective of our creative team is to create a desire among the public for products and services. There is usually a positive correlation between the amount of advertising a company or organization runs and its influence on consumers. Moreover, higher amounts of advertising usually lead to higher sales or revenue. Other objectives of creative teams in small organizations or advertising agencies are building brand awareness and image. Brand awareness is the percentage of people who are aware of a particular brand. Image pertains to how the company wants to be perceived by consumers.